Public relations, recruitment, relationship selling, and presentation skills.
By Dennis Cole Hill
A practical guide for small businesses with limited promotional budgets, focused on actionable public relations strategies.
“Full of the kind of insider lore that makes this a valuable how-to book from a PR pro who knows how.” — Ray Scherer, former NBC White House Correspondent
A Guide for Personnel Professionals
By Bernard S. Hodes
Learn how to improve help-wanted ad performance, attract qualified candidates, and maximize value from your recruitment advertising spend.
Developing Repeat and Referral Business
By Orv Owens, Ph.D.
This book distills decades of sales and motivation training into practical methods for improving close rates and building lasting customer relationships.
The Complete Guide to Winning Presentations
By George Kops and Richard Worth
Based on executive training programs, this presentation framework emphasizes commitment, creativity, clarity, coherence, conciseness, and correctness.