Ideas on How to Use
The Gift of a Lifetime
Our clients have discovered many ways to use The Gift of a Lifetime. We've compiled that list and provide it here for your benefit.
Remember that every book you give away is branded with your name, your logo, your contact info, etc.
Business ideas
- Give as a gift for people providing referrals
- Reacquaint with inactive clients
- Reacquaint with former clients
- Saying “sorry” to clients
- Say “thank you” to clients
- Keep copies on your desk to give to clients
- Direct mail sales campaign to prospects
- Direct mail campaign to introduce a new service
- Reward for answering a survey
- Seminar giveaway to paying attendees
- Tradeshow giveaway in a gift basket
- Giveaway for setting an appointment from a seminar
- Offer as free gift for setting an appointment from print ads
- Joint gift with referral partner(s) such as attorney / accountant / financial planner
- Gift at a client recognition dinner
- Donate to a church to give to congregation members for fundraising
- Employee gift – recognition, appreciation, loyalty, emotional connection
- Provide as an employee reward for completing training, continuing education, customer service, etc.
- Provide as waiting room reading
- Use for public relations for providing more than just your services
- Provide as a client reward for years of loyalty, reaching a milestone, supporting the business, etc.
- Hold a contest for discounts for customers upon book completion
- Use Lasting Legacies books as a series of gifts to clients
- Sell additional copies as requested by clients
- Sponsor as a gift to a senior living facility, include your company name on the cover
- Provide as a gift to adult children of seniors
- Sell to adult children of seniors
- Use as an activity at a senior living facility
- Sponsor Rotary service community project for high school youth interviewing seniors
- Donate to community senior citizen centers
- Donate to Ronald McDonald house
- Donate as a gift at rehabilitation centers
- Door prizes for an open house at your facility
- Giveaway at an open house at your facility
Gift ideas
- Birthday gift
- Anniversary gift
- New Years gift
- Holiday gift
- Engagement gift
- Marriage gift
- Young marrieds gift
- Get well gift
- Mothers Day gift, Fathers Day gift
- Donate to cancer victims
- Give it to your siblings
- Give as a “no reason” gift
- Gift for a family member in hospice
- Gift to hospice staff members for caring for a family member
- Donate to hospice to give to their residents
- Reverse birthday gift – from a child to a grandparent with a cute note
- Gift for people who provide you service – cleaning, car, insurance, daycare, etc.
- Victory gift for cancer survivor
- Gift for reunions – family, high school, college, mission, work, fraternity, military
- Give it to people on a retreat
- Gift to youth group – fill it out as an activity
Fundraising ideas
- Service organization fundraiser (Rotary, Kiwanis, Lions, auxiliary, etc.)
- Church fundraiser – building fund, missionary, help the needy, etc.
- School fundraiser – class, cheerleading, sports, choir, glee club, etc.
- Boy Scouts– camp, equipment, uniforms, etc.
- Girl Scout fundraiser
- Conduct a fundraiser yourself for your favorite charity
- Fundraiser for breast cancer, Habitat for Humanity, cystic fibrosis, etc.
- Fundraiser for fire department
- Add-on fundraising item at spaghetti dinner
- Fundraiser at a tradeshow to benefit a local charity, capture contact info
- 50-50 fundraiser, proceeds pay for book costs, a portion to the charity and a portion to raffle winners
Service to others- School service project writing life stories at a senior living facility
- Boy Scout service project
- Girl Scout service project
- Community service through youth groups from church
- Youth group service project at a hospice facility
- Youth group service project at a rehabilitation facility
- Church purchases copies for their congregation members to strengthen family relationships
- Hold a "generations" class at church and have people fill in a copy with an older relative
Family ideas
- Sponsor a family reunion, distribute copies the event and have people bring them and share stories
- Give to family members at Thanksgiving, share with each other at Christmas
- Place a photo inside the front cover to personalize
- Write a brief family history and include in the front of the book
- Use it on a trip to occupy children and youth
- Play Family Awards game at family gatherings
- Give to adult siblings, they write about their parents and compile those at a birthday party or family gathering
- Evening conversation activity for a couple
- Christmas tradition – give family members a new book each year and keep old copies to see how things change
- At a family party – distribute as gifts and talk about things that each person wants to have filled out from their book
- Limit the time to fill it out to a week, fill out as much as possible
- Call on the phone and interview a relative
- Email questions to a relative and compile responses
- Relaxing cruise or vacation activity
- Can be used if you’re in the witness protection program to share past information with your descendants
- Put it in the restroom, with a pen
Benefits to your business
- Promotion with Emotion Creates Client Devotion
- Ultimate value is the benefit to your clients – capture experiences, stories, character, advice, family history, recipes, traditions, personality, family traits, family culture, family standards
- Strengthen families, capture memories, bring together, reinforce values, have fun
- Solve the problem of loss of information among family members
- Establish branding and name recognition
- Bulky direct mail gets opened first
- Use as a differentiator for your business – beat your competition
- Personalize and customize to suit your business or family
- Revenue generation
- Create goodwill
- Client retention, client loyalty
- Attract new business through direct mail prospecting
- Generate referrals
- Measurable return on investment
- Repeatable marketing
- Tax write-off
- Unique book as a promotional product
Have even more ideas? Contact us and let us share your ideas with others in the Lasting Legacies community. Return to the top of this page Return to the Home page
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