Here's a tip from marketing genius Jay Abraham called the Strategy of Preeminence* -

Your first priority is to focus on the needs of your client. Don't focus on your needs. Don't give away promotional products that are more valuable to you than your clients. Consider what's important to your client, not you.

We've listed some of the considerations that make a gift to your clients something of value. Not just another pen-mug-calendar ho-hum promotional product, which they may see as an insincere way to promote yourself.

Checklist for the characteristics of a great gift for your clients -

• It connects your client to you emotionally (critical for sales, referrals, and client loyalty)
• Your client treasures it because it helps their family
• Your client actually shows it off to visitors
• Has the name of your firm or company written in multiple places
• It's customizable for your firm or company with your name, logo, tag line, personal message, and room for more
• It's a quality item
• It's unusual or different
• It's used continually by your client
• It's seen and used often by other family members
• The product generates conversation
• It's physically attractive and is usually left on display
• Your cost is low
• It's durable
• It's not available commercially through retail outlets
• It can't be obtained by everyone, only through you
• It's repeatable with your clients and prospects
• It can provide you a measurable return on investment
• It can be part of your strategic marketing plan

Click here for more information on The Gift of a Lifetime